brief

Design a poster announcing the Dawson College 2026 Graphic Design exhibition. The poster should reflect personal self expression as well as to visually represent the Graphic Design program.

approach

The first step was to find a captivating tag line for the poster. During the brainstorming process, two words stood out the most — “dare” and “breach”. The reasoning behind those words was that “Dare” stood for creative self expression — not being afraid to create art. While “Breach’, stood for defeating creative blocks throuthought the whole journey of various projects. After developing two preliminary poster mockups, “Dare” ended up being the final choice, as it’s playful and expressive idea aligned better with the exhibition’s goal to represent the Graphic Design program.

Two poster sheets placed on a black background at an angle

solution

The poster’s main visual uses bright dots with a colourful and rough texture to showcase the aspect of creative self-expression. The dark background helps elevate the bold colours of the dots, enhancing the bold, graphic, and experimental nature of graphic design.